American singer Beyoncé and actress Salma Hayek have announced their support for Gucci's new global campaign, Chime for Change, an initiative to raise funds and awareness for girls' and women's empowerment, launching with a short film narrated by Hayek and featuring new music by Beyoncé, with a further nine films to follow.

The initiative is backed by an advisory board of issues experts, advocates and global leaders, including John Legend, Julia Roberts, Meryl Streep and Archbishop Desmond Tutu.